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DTC and Ipsy launch for About-Face.
January 5, 2021
By: Happi Staff
Multi-platinum singer/songwriter Halsey is set to launch About-Face, billed as multidimensional color beauty brand. The range will launch direct-to-consumer via www.aboutface.com on January 25, 2021. “Makeup is an art and art is about happy accidents, not any one ideal of perfection,” said Halsey, founder and chief creative officer. “I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage peop...
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